Everyone knows there’s money in mobile: holiday 2015 m-Commerce sales hit $12.65 billion, a 58% increase over 2014. So how do retailers get a juicy slice of this expanding pie? According to this infographic from Apteligent, the features to focus on are:
- Ability to easily edit mobile shopping carts;
- Crisp, fast app behavior; and
- Easy ability to switch views between shopping and carts.
Other advice? Make sure your Baby Boomer customers get top-notch mobile service. While Millennial and GenX shoppers experiencing poor mobile app performance will simply move on, Boomers are more likely to go the extra mile and write a poor review.
Everyone knows there’s money in mobile: holiday 2015 m-Commerce sales hit $12.65 billion, a 58% increase over 2014. So how do retailers get a juicy slice of this expanding pie? According to this infographic from Apteligent, the features to focus on are:
- Ability to easily edit mobile shopping carts;
- Crisp, fast app behavior; and
- Easy ability to switch views between shopping and carts.
Other advice? Make sure your Baby Boomer customers get top-notch mobile service. While Millennial and GenX shoppers experiencing poor mobile app performance will simply move on, Boomers are more likely to go the extra mile and write a poor review.
Source: Apteligent
