The Retail TouchPoints 2017 Outlook Guide provides answers to some of the most pressing questions retailers face today, from “How do I keep my store relevant to today’s consumer?” to “Is it time to invest in a mobile payments option?” But the most common theme among the contributions from 13 retail industry experts is the customer.
From enhancing digital offerings to personalizing and curating a unique experience for each shopper, engaging the customer where, when, and how he/she wants to engage remains a top priority — and an enormous challenge — for retailers large and small, online and offline, across multiple verticals and markets.
Our expert contributors have provided high-level insights as well as lots of practical advice for executives throughout the retail enterprise:
Bryan Amaral, Clientricity
Nikki Baird, RSR Research
Brian Brunk, Boston Retail Partners
Leslie Hand, IDC Retail Insights
Asif Khan, Location Based Marketing Association
Kamiu Lee, Bloglovin’
Andy Mantis, NPD Group Checkout Tracking
Adam Pressman, A.T. Kearney
Ernan Roman, ERDM
Richard Shapiro, Center for Client Retention
Jerry Sheldon, IHL Group
Ted Vaughan, BDO USA
Deborah Weinswig, Fung Global Retail & Technology
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