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2014 Bond Holiday Study

RTP-NL-IG-12-22-2014

The average budget for holiday shoppers this year is $770, according to research from Bond Brand Loyalty. Of these shoppers, 42% use loyalty points and 41% decide to shop with brands and retailers that allow them to earn points while crossing off their shopping lists.

More shoppers (53%) also are shopping more frequently in stores, versus online (29%) and via smartphones and tablets (7%).

This infographic, courtesy of Bond Brand Loyalty, outlines key findings from the company’s holiday research.

The average budget for holiday shoppers this year is $770, according to research from Bond Brand Loyalty. Of these shoppers, 42% use loyalty points and 41% decide to shop with brands and retailers that allow them to earn points while crossing off their shopping lists.

More shoppers (53%) also are shopping more frequently in stores, versus online (29%) and via smartphones and tablets (7%).

This infographic, courtesy of Bond Brand Loyalty, outlines key findings from the company’s holiday research.

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 IG Bond Holiday Study FV 1

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