As the holiday season fast approaches, consumers are getting a jumpstart on their shopping. As many as 61% of consumers said they plan to start shopping earlier this year to spread out their budget more efficiently, according to new research from PriceGrabber.com. Approximately one third (32%) of consumers said they started their holiday shopping in October, while another 30% will start in November. Although the economy is improving, consumers still are focused on increasing their savings. In fact, 21% of consumers said they were saving money for the holidays before June. This infographic, courtesy of PriceGrabber.com, includes additional findings from the first installment of the 2013 Winter Holiday Shopping Survey.
As the holiday season fast approaches, consumers are getting a jumpstart on their shopping. As many as 61% of consumers said they plan to start shopping earlier this year to spread out their budget more efficiently, according to new research from PriceGrabber.com. Approximately one third (32%) of consumers said they started their holiday shopping in October, while another 30% will start in November. Although the economy is improving, consumers still are focused on increasing their savings. In fact, 21% of consumers said they were saving money for the holidays before June. This infographic, courtesy of PriceGrabber.com, includes additional findings from the first installment of the 2013 Winter Holiday Shopping Survey.
