The “M” in “Millennials” should stand for “mobile commerce”: Online shopping is one of the top three advantages of owning a smartphone among this economically powerful demographic group. More than one in four Millennials, 28%, prefer shopping via smartphone rather than on desktop or laptop computers. If you’re an apparel retailer, focus on Millennial women: they are twice as likely to spend money on clothes via their smartphones than men.
Focusing on Millennials is just one of the 10 must-do steps for improving your mobile commerce strategy, explored in this infographic from Skilled.
Source: Skilled
