If you have a cooler or an insulated lunch bag, you likely have an Igloo product. Although the brand has such a vast wholesale network, a direct-to-consumer (DTC) experience was key to establishing a direct line of communication with consumers to build out its product portfolio.
Early on, the focus was on acquisition. But then, Kizzy Ezirio, Digital User Experience Director at Igloo, and her team wanted to focus on using direct engagement channels to collect more robust data about customers and have more intimate conversations. That’s how Igloo’s SMS strategy has made a big impact. During this episode of Retail Remix, Kizzy joins Tivan Amour, GM of Conversational at Attentive, to discuss how to:
- Build out a high-quality list to support SMS strategies;
- Combine triggered messages and high-touch, personalized messages to create a seamless experience that aligns with consumers’ unique preferences and expectations;
- Integrate high-quality content and compelling incentives into SMS messages to drive engagement and action; and
- Use data to refine and optimize SMS strategies and the overall digital brand experience.