If brands want to connect with the hearts and minds of today’s consumers, they need to foster a vibrant community across all channels. Dormify, the brand designed to serve young consumers outfitting dorms and other small spaces, uses its ambassador program to guide major decisions, from product development to marketing and brand expansion.
In this episode of Retail Remix, host Alicia Esposito chats with Amanda Zuckerman, Co-founder, President, and Chief Brand Officer of Dormify, to dig into how the brand activates and engages its community to forge more meaningful connections and drive customer loyalty. Listen to get insights into:
- How Dormify adapts and evolves its community initiatives as consumer behaviors evolve;
- The unique role that content plays in engaging this community across all channels;
- How Dormify empowers customers through virtual styling service and self-service tools; and
- Why partnerships are the key to expanding and improving the value of community efforts.