While ecommerce and social media have certainly made shopping easier, they also have made it a bit overwhelming. With instant access to so many brands and products, it’s difficult for consumers to easily weigh options and find the best, safest product. This is especially true if they’re shopping for babies.
Brands like Lalo are attempting to change all that, and they’re seeing a surge in growth as a result. During this week’s Retail Remix, the company’s co-founders, Greg Davidson and Michael Wieder, share the brand’s story, including how:
- Content and community are helping build brand trust and credibility;
- Influencer and customer fans (including Khloe Kardashian) are creating a powerful ripple effect for demand and growth; and
- A combination of entertainment, unique services and community partnerships is helping Lalo break into brick-and-mortar retail.
We’re thrilled to have Michael Wieder, Co-founder and CMO of Lalo, joining us as a speaker for the Retail Innovation Conference & Expo. Join us May 10-12 at McCormick Place in Chicago and learn from executive leaders at Target, Coach, Weis Markets and so many more. Podcast listeners get 50% off all passes using the promo code RICE50P07.