Having a focus on the customer has always been an important, if not obvious, part of retail. But in this era of digital transformation, brands need to remain focused on what their customer needs and expects as they try to simultaneously do more with less.
During this episode of Retail Remix, we chat with Kathy Kimple, the Executive Director of OSF Digital’s Strategy Group, to dig into some key findings from the firm’s latest Omnichannel Retail Index. She and host Alicia Esposito discuss how the industry is leaning heavier on customer-centricity to drive success and how the right strategy and supporting tech stack can boost efficiency and business performance. Check out this episode to also learn about:
- The trends that came into focus in 2022 and will continue to guide digital efforts in 2023;
- How tactics like social proof help build shopper trust and drive conversions; and
- The importance of cross-functional understanding and buy-in as brands re-evaluate and shape next-gen customer experiences.
RELATED LINKS
- Learn more about OSF Digital.
- Check out the Omnichannel Retail Index!
- Follow Kathy on LinkedIn!
