Millennial and Gen Z consumers are extremely cognizant of their financial health. They’re more likely to use their debit accounts and are more wary of racking up credit card debt. It’s no surprise, then, that the “buy now, pay later” space is booming.
Afterpay is one of the companies driving this new payment revolution, giving consumers the power to pay for purchases over four installments, interest-free. With more than 11 million active customers globally and 63,000 retail customers, the company is venturing into brick-and-mortar stores.
We sit down with Alex Fisher, who is the VP of Retail at Afterpay, to discuss the company’s staggering growth in 2020 and how she is helping expand retail partnerships across all channels.
Listen in to learn:
- The emotional and psychological factors driving the “buy now, pay later” industry;
- Why and how Afterpay is expanding into stores; and
- The value drivers of extending “buy now, pay later” capabilities across all channels.
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