Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company has maintained its dedication to both by prioritizing purpose-driven business strategy and experience innovation.
But what’s driving Brilliant Earth today, while so many businesses are trying to find their footing and forge a path for the future? We sit down with Co-Founder and CEO Beth Gerstein to talk about what drives her as a leader—and what drives the business at large. She shares how the company has:
- Accelerated experience innovation and improved culture despite work-from-home realities;
- Prioritized product innovation through new partnerships, charitable giving initiatives and embracing blockchain; and
- Balanced contributing to relevant social issues and giving back, while still staying true to the brand mission.