We’ve all fallen for it: The point-of-purchase display that has a plethora of small items you just have to have. Some brands and retailers are realizing there’s power in creating similar experiences online.
However, few have truly mastered the checkout experience, using data to feature relevant products and services that boost basket sizes. During this episode of Retail Remix, we chat with Ashley Firmstone, SVP of Customer Success for Rokt, to find out why. She shares:
- Why data disconnects are preventing retailers from “seizing the transaction moment”;
- How the rise of media networks and advertising services in retail is making the checkout page prime real estate; and
- User experience lessons from AMC and other brands.