Frost Li has a rich history in tech, and she even helped Wish build out its growth division. In fact, it was during her time at Wish that she discovered her fascination with retail and, specifically, helping retail brands grow.
Social commerce has become a key method for brands of all sizes to reach their audiences and grow market share, however, different platforms have walled gardens and limited capabilities that prevent merchants from reaching their full potential. During this week’s Retail Remix, Frost shares why she wanted to design a solution to help retailers own the social commerce experience and how brands can:
- Directly connect with consumers with rich branded and user-generated content;
- Combine live shopping experiences and livestreams with static and immersive content experiences; and
- Use data to understand consumers’ consumption behaviors and preferences to create more curated content experiences.
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