The luxury consumer is changing. She’s younger, more tech-savvy and embracing a hybrid of trends, from “quiet luxury” to bold colors and patterns. Kurt Geiger is adapting to these new realities while staying true to its UK roots – and is expanding globally along the way.
During this week’s Retail Remix, Alicia Esposito chats with CEO Neil Clifford, a visionary leader who has championed the brand’s evolution and found new ways to drive brand relevance and loyalty. Listen to learn how Kurt Geiger is:
- Embracing new marketing and brand strategies (like collabs) to drive brand relevance and engagement;
- Developing a global expansion strategy that includes ecommerce and physical stores;
- Partnering with private equity to embrace the art and science of business growth; and
- Investing in emerging talent by creating its own school.
- RELATED LINKS
- Check out the Kurt Geiger site here.
- Learn more about the Kurt Geiger Kindness Foundation.
- Read more about luxury trends on Retail TouchPoints.
