Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience.
During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how she has:
- Created a distinct space for “good for you” brands to enter physical retail;
- Embraced local events and community activations to drive foot traffic and engagement;
- Designed a “test-and-learn” model that drives collaboration with CPG brand partners; and
- Identified new opportunities for brands to differentiate and grow through retail.
Ramping up your holiday plans? Register for the Retail Strategy & Planning series to get tactical tips and best practices to drive your Q4 and holiday season success.
RELATED LINKS
- Learn more about The Goods Mart
- Connect with Rachel Krupa on LinkedIn
