Over the past two years, the Buy Now, Pay Later space has exploded. Retailers of all sizes and across categories have embedded BNPL capabilities into their customer experiences to help boost shopper satisfaction and basket sizes.
But how will the tech landscape continue to evolve as consumer and retailer adoption rates rise? During this week’s Retail Remix, Adam Mawdesley, CRO of SplitIt digs into the “fairytale” of BNPL, including:
- Current consumer behaviors and how payment preferences have changed;
- Different models of BNPL and how the competitive landscape will evolve; and
- Ways retailers can effectively navigate this landscape and select the right tech partners for them.