A whopping 81% of consumers plan to maintain or increase their digital usage, even as COVID-19 restrictions lift, according to a survey from FullStory. Is your business prepared to deliver an easy, friction-free experience?
During this episode of Retail Remix, Kirsten Newbold-Knipp, CMO of FullStory, and Elizabeth Simmer, Head of Onboarding & Professional Services, sit down to discuss some of the biggest issues consumers face while shopping online, and how these struggles ultimately impact their loyalty. Listen to learn:
- Why digital experience is more critical than ever in an omnichannel world;
- The overlooked facets of digital customer experience that hurt customer engagement and loyalty; and
- How digital experience intelligence (DXI) empowers all areas of the retail organization to design experiences with empathy and deep customer understanding.