In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business.
Birdy Grey has relied on this community to grow and position itself as a disruptor in the wedding industry, which has evolved significantly with the advent of TikTok and other social channels. During this episode of Retail Remix, Chen and Ashauer reminisce, looking back on:
- How they successfully went from BFFs to business partners;
- How Birdy Grey built a loyal community across all channels; and
- How the brand tapped into the evolution of the wedding industry to identify new ways to stand out.
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RELATED LINKS
- Learn more about Birdy Grey
- Stay up to date with Birdy Grey happenings
- Connect with Grace and Monica on LinkedIn
