In the past, consumers who wanted to get their ears pierced had two options: tattoo shops and the mall. According to Louisa Schneider, the mall-based piercing experience in particular felt uncomfortable and impersonal.
She knew there was a better way and that’s why she started Rowan. Now, the ear-piercing brand is growing steadily, thanks to its super-fun studio experience, a successful partnership with Target and a loyal base of licensed nurses who act as the brand champions and piercing squad.
Louisa joins this week’s Retail Remix to share her story of starting and building the brand. She offers her perspectives on:
- How to embrace the power of celebration in designing the physical experience;
- Why employee empowerment and company culture are key to customer loyalty; and
- Balancing branded and partner-driven expansion.
RELATED LINKS
- Learn more about Rowan
