As the founder and CEO of Argo Tea, Arsen Avakian faced challenges managing an expansive list of retail partners and all of their distinct marketing and advertising offerings. With the rise of retail media, he saw a unique opportunity to bring robust, data-driven creative to the physical environment, which inspired him to start Cooler Screens.
During this episode of Retail Remix, get Arsen’s perspectives on:
- The evolution of retail media and the specific challenges brands and retailers will need to tackle;
- How the power of retail media can come to life in physical stores, and what technology supports it; and
- Lessons learned from Cooler Screens’ expansion into various retail spaces and experiences, including in Walgreens stores.