Advertisement

The KitKat Chocolatory



(Hover over a photo in the gallery above to read more details in the captions, or click on a photo to expand and open the full-size images.)

In just 5 years, KitKat captured 5% of the chocolate market in Brazil. To align with the brand’s vision of elevating the product, it needed a retail experience that would perform this function and also capture the hearts of the local Gen Z market.

Drawing on the spirit of KitKat’s famous “have a break” tagline, Landor & Fitch developed The KitKat Chocolatory’s experience design around #createyourbreak — and how this could come to life through theater, innovation and community.

The result is a digitally connected space that immerses consumers in a 360-degree brand experience.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: