The KitKat Chocolatory

The KitKat Chocolatory São Paulo launched in October 2019.

Digital weaves through the entire space, with product gamification, personalization and mixed realities delighting visitors.

The space is designed around disruption and shareability, set against a white backdrop with bold pops of brand colors that add vibrancy and energy.

Visitors can print a picture of their choice on a KitKat bar, win a KitKat on the digital vending machine game, marvel at creative AR hotspots and enjoy a VR tour through the inner workings of the chocolatory — all centered around (or within) the signature break experience: the KitKat pick ‘n’ mix.

Since launching, The KitKat Chocolatory São Paulo has welcomed 300,000 shoppers and has racked up thousands of followers and tags on Instagram, as well as 40,000 mentions via Google Search.

(Hover over a photo in the gallery above to read more details in the captions, or click on a photo to expand and open the full-size images.)

In just 5 years, KitKat captured 5% of the chocolate market in Brazil. To align with the brand’s vision of elevating the product, it needed a retail experience that would perform this function and also capture the hearts of the local Gen Z market.

Drawing on the spirit of KitKat’s famous “have a break” tagline, Landor & Fitch developed The KitKat Chocolatory’s experience design around #createyourbreak — and how this could come to life through theater, innovation and community.

The result is a digitally connected space that immerses consumers in a 360-degree brand experience.