It's been debated and confirmed: brick-and-mortar stores are not disappearing from the retail landscape. But the design, layout, technology, and even the basic purpose of stores are changing — in some cases quite rapidly. As retailers wrestle with redefining stores, this report outlines some of the key emerging trends:
- Stronger links between online and offline shopper experiences;
- A range of store formats designed for different parts of the shopper journey;
- More empowered store employees; and
- The next generation of experiential retail.
This Special Report includes interviews and data from A.T. Kearney, IHL Group and Forrester, along with retailer success stories from IKEA, Nike, Sephora, Guess and Best Buy.