Citing factors including consumers' demand for 1:1 experiences and the need to keep up with online competitors, 87% of retailers report that personalization has become a bigger priority for them over the past 12 months. Retail TouchPoints' inaugural Personalization Benchmark Survey reveals the ROI retailers are already reaping with personalization, and identifies the areas where there's still room for improvement, including in-store and mobile.
Key findings from the survey include:
- 66% of retailers credit personalization strategies with increasing sales;
- 63% say personalization has increased customer loyalty/retention;
- 39% credit personalization with improving customer acquisition; and
- 46% of retailers say personalization has boosted sales by up to 10%.
To learn more about the current state of retail personalization, download this Retail TouchPoints Benchmark Report.