The new world of retail is an intersection of digital and physical. An increasing number of e-Commerce pure play companies are seeing the real benefits of moving into the brick-and-mortar realm. For its part, physical retail is getting a much needed update from the next frontiers of technology, featuring AI, voice commerce and visual recognition solutions.
Retailers and solution providers are working to adapt the store shopping experience to the reality that consumers are entering store aisles led by their smartphones. But when it's time to expand operations beyond U.S. boundaries, companies are embracing e-Commerce, which has broken down borders, making global retailing a practical reality for retailers of all segments and sizes. And even though stores are still where the vast majority of transactions take place, it's the rare shopper journey that doesn't include at least one digital touch point.
For this fourth annual Retail TouchPoints E-Commerce Outlook Guide, we've organized the contributions from 16 industry experts into six categories, to help readers identify what we believe will be the big themes of e-Commerce going into 2019:
- AI/Machine Learning
- Personalization And Customer Engagement
- Next-Generation Technologies
- Global Commerce
- The Last Mile