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Wiser Integrates Data Collection On Pricing, Merchandising, Promotions

Wiser Integrates Data Collection On Pricing, Merchandising, Promotions

Wiser, a retail analytics platform, is designed to empower brands and retailers to customize how data is collected, analyzed, and integrated into their existing workflows. The platform gathers and analyzes billions of data points across web stores, marketplaces, brick-and-mortar stores, emails and social media.

Using a combination of data science and human validation, the solution generates powerful insights and integrates them with workflow software to drive measurable cost and time savings and ensuring profitable growth.

The solution integrates online and offline data collection on pricing intelligence, Minimum Advertised Price (MAP) compliance, promotional tracking and retail merchandising. The platform also includes:

  • Compliance: Wiser helps brands police their pricing against online MAP violators, as well as providing the in-store data needed to fix merchandising.
  • Market Intelligence: By monitoring pricing and promotional changes on a multichannel level, the platform helps companies make educated changes quickly and at scale.
  • Optimization: By automating data collection, analysis, and workflows, retailers using the platform capitalize on opportunities to optimize their business. Wiser helps monitor and improve online pricing, in-store shelf health, product placement, associate knowledge, and the overall in-store experience.

Wiser clients include eBay, Stuart Weitzman, Skullcandy, Hershey’s and Ring.

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