Viral Launch, a software and marketing services provider for Amazon sellers, released its Market Intelligence platform to help sellers gauge success and sales potential for new product launches.
The Market Intelligence platform’s algorithms are designed to identify and analyze profitable markets, gleaning key insights into sales trends, market competitiveness and a product’s potential ROI. The tool bases its analysis on a product’s most popular search keyword and includes the following features:
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Product idea validation, which rates a product’s sales potential on a five-point scale by leveraging real-time and historical sales data in a specific product market to identify trends;
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Sales estimation that utilizes Amazon’s Best Seller Rank (BSR) and how its trended over time, updated each day to take BSR fluctuations into account;
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Market trend analysis detailing growing, declining and seasonal sales in any given product category;
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ROI estimates that evaluate monthly sales potential and review quantity in a specific product market;
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Seller notifications on specific product trends such as a warning if Amazon is an active seller in that specific category or an alert regarding review ratings; and
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Accessibility on web and mobile devices.
