Consumers shift their purchasing power from online and physical stores to mobile and social media without notice, and expect retailers to stay up-to-speed with relevant and seamless cross-channel offers. To help retailers meet this demand, hybris released the upgraded hybris Commerce Suite, allowing faster and more advanced omnichannel software design, development and deployment. The solution includes native multichannel fulfillment capabilities and a new in-store integration module, as well as mobile and social media enhancements.
The upgraded hybris Commerce Suite features extended order management, sourcing and allocation functionalities to further optimize fulfillment. A “pick, pack and ship” capability supports in-store operational processes for improved omnichannel shopping experiences.
To further integrate the brick-and-mortar cross-channel element, an embedded in-store module allows associates to offer online shopping experiences from the selling floor: An intuitive, tablet-optimized user interface helps the sales force obtain product information, including stock levels; access ratings and reviews; and utilize QR-code reading and NFC.
The hybris Commerce Suite now includes a widget-based framework for internal development of business tools customized for specific organizational roles. The solution also delivers a mobile app software development kit for iOS and Android, and ready-to-use plug-ins to social media.
Nikon Europe is one retailer that has reported success using the hybris Commerce Suite. “We engage daily with millions of consumers and thousands of dealers,” said Laurent Christen, Head of Direct Sales for Nikon Europe. “The hybris Commerce Suite enables intuitive B2C and B2B sales from a single technology stack across more than 35 markets in 30 languages and 14 currencies.”
In June 2013, hybris announced ASICS as the newest hybris Commerce Suite customer. hybris technology will serve as the infrastructure for the new worldwide consumer web sites for ASICS brand athletic shoes. The solution will power the branding and transactional pages, support omnichannel deployments and deliver B2C e-Commerce. ASICS will design and integrate the new system in the U.S. during 2013 before roll-out to other countries.
Also in June, hybris announced that the company may be purchased by SAP. The acquisition would position SAP to deliver “the next-generation e-Commerce platform, with the choice of on-premise or cloud deployment,” according to a press release, “across an ever-growing number of delivery channels, devices and touch points.”