Theatro unveiled a new release to its content management platform for voice, CDM 2.0. This platform is designed to allow headquarters and management to create voice messages and automate their delivery to hourly workers in retail, hospitality and manufacturing.
The new enhancements include more effective voice message creation and delivery through dynamic delivery rules that are based on the skill set of the hourly worker or their physical location within the organization. Managers can deliver contextual, mission-critical messages into the ears of their team without store associates needing to view a computer terminal or log on to a smartphone app.
Retail managers can schedule a message to front-end associates in all stores, in a specific region, or with all their store associates at once. With the calendar view, these employees have a visual interface to manage their scheduled audio messages.
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With the platform, management also can plan and build a library of voice messages that can be used repeatedly, targeting any mix of audiences with:
- Promotional messages;
- Local events;
- Training protocols; or
- Pre-recorded emergency protocol messages for a variety of safety scenarios.
