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Tellbob Uncovers Customer Satisfaction With Surveys And Location Audits

Without an effective method to collect and analyze feedback, retailers cannot accurately track satisfaction levels among customers. As shoppers become more empowered and connected to their mobile devices, retailers are implementing new tools and strategies to connect with displeased customers before they tell peers about their inadequate experiences.

Tellbob was formed with the customer experience in mind. Offering real-time mobile customer surveys and location audits, the mobile feedback survey solution helps retailers track in-store experiences to maintain positive customer sentiment.

Surveys Indicate Customer Satisfaction

The Tellbob system was created to offer a two-way dialogue between retailers and their customers. Consumers can participate in surveys by scanning a QR code or sending a short code via text message. Each participant receives digital coupons when they complete the survey. If they’re happy with the experience, shoppers also can post their feedback on social media. Surveys can also be conducted on-site by tellbob “Street Teams,” which provide customers with face-to-face interactions. Final satisfaction scores are tallied and presented on the platform dashboard, so retailers can find out how happy customers are.

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Audits Assess On-Site Efficiencies

The location audit is designed to help retailers track store layout, as well as ensure store managers adhere to planograms, merchandising resets and other guidelines. Additionally, the audits promote quality assurance and consistency across all store locations. Managers can take photos and videos of advertisements, displays and specific areas of the store to verify they’re following rules set forth by the retailer. The Tellbob system can “flag” locations if specific stores are not compliant with a retailer’s expected quality, and it can send real-time alerts to notify personnel of any issues within the store.

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