Tata Consultancy Services has unveiled the TCS Omnistore POS, a solution designed to create a single point of commerce and deliver a consistent and personalized experience across all customer touch points.
Omnistore consolidates all customer order information within a unified repository along with a universal cart to deliver this experience, enabling retailers to:
Drive sales by enabling cross-channel business process orchestration. Shoppers can order an online or out-of-stock item, complete the purchase in-store, and have it shipped to their home, and can complete a flexible return irrespective of where the purchase was made;
Gain a consolidated view of customers’ preferences, loyalty data and purchase history;
Boost customer lifetime value through consistent pricing and promotions across in-store and digital channels under the same banner. These brands can deliver an interactive and personalized shopping experience with support for clienteling and queue-busting on the mobile platform; and
Maximize returns on existing investments and support customization. By enabling fluid integration with legacy systems through open-architecture standards, the solution prevents retailers from having to take a rip-and-replace approach to IT systems changes.