Shoppers today are seeking seamless, omnichannel experiences. In order to create more personalized and comprehensive shopping journeys, retailers are focused on integrating in-store and online channels.
Starmount introduced the Customer Engagement Suite, an enterprise solution consisting of three integrated applications: Engage, Enact and Connect. Engage enables associates to conduct personalized selling to combine the in-store and online experiences. Enact is designed to simplify day-to-day store operations such as employee management, security and store configuration. Connect carries customer, product and inventory data from enterprise systems and the web into the store to support all facets of omnichannel commerce.
These applications allow users to leverage advanced clienteling and cross-selling based on customer preferences and purchase history. Essentially, customers can start and finish shopping in any channel, regardless of their location. With the suite, retailers can monitor performance and streamline data flow between stores and the back office, and can capture a comprehensive view of inventory.
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