SpotOn, a software and payment solution provider, provides a platform that combines payments with a suite of customer engagement tools. By integrating these features into a single dashboard, retailers can effectively connect with customers to encourage repeat visits, while also connecting their marketing efforts to transaction data for a clear view of their ROI.
Retailers can manage the SpotOn platform on a computer, tablet or mobile phone through the Business Dashboard app. The software’s features include:
- Marketing tools to actively collect customer contact information and easily send targeted campaigns via email, social media and mobile alerts;
- Active monitoring of relevant reviews on sites like Yelp and Google, with new-review alerts and a proprietary algorithm to actively improve overall ratings;
- A customizable digital loyalty rewards program that lets customers check in and redeem rewards with a free mobile app or by using their email address;
- Analytics that provide easy-to-understand metrics to connect transaction data to marketing efforts; and
- Payments integration with hybrid POS terminals, or a full POS solution to streamline the checkout process and enable retailers to accept nearly all forms of payment.