Because consumers interact with numerous retail channels at different times, retailers must acquire detailed data about these shopping journeys and share key takeaways across the entire enterprise.
SmarterHQ is a multichannel behavioral marketing platform designed to help retailers better understand the relationship consumers have with their brand. By tracking data and measuring engagement across all channels, retailers can create personalized experiences for individual customers.
“Every shopper who visits our web site and mobile site is trying to have a conversation with our brand,” said Aaron Buchanan, Digital Personalization Manager at Finish Line. “SmarterHQ has enabled us to complete those conversations, no matter when or where they are shopping. Diving deeper into customer intelligence allows us to answer questions we previously could not, including, ‘What is this shopper’s value?’ ‘What information have they shared with us throughout their lifetime as a customer?’”
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The SmarterHQ platform not only unites marketers’ existing digital marketing ecosystems, but also enriches these investments by providing channel-specific offer optimization, integrated merchandising and closed-loop marketing support.
