Today’s retail marketing promotions are complicated and often require massive coordination efforts among many internal departments and numerous external brand partners.
To simplify these processes, Shopperations has unveiled its Retail Co-Op Marketing Collaboration Portal, a software platform designed to bolster marketing event coordination by giving retail marketers and merchandisers tools to manage conversations with CPG vendors. The portal’s added value to retailers includes increased productivity and a transparent, collaborative organizational environment for CPG conversations.
With the web-based app, retailers can publish promotional events for a vendor community to evaluate and submit sponsorship nominations. The platform’s sponsorship design widget lets users create sponsorship tiers and describe their costs and benefits in a way designed to attract the most relevant brand sponsors.
Additionally, retailers can use the portal to raise sponsorship funds and share assets between organizations, including style guides, SKU lists, brand logos and pack shots, as well as recipes and lifestyle photography.