Advertisement

SDL Fredhopper Helps Retailers Improve Online Merchandising Strategies

Today, e-Commerce offers marketers a rich set of data points to help them garner more context around customer browsing and buying behaviors. However, using those data points to target customers with relevant messages or product recommendations can be complex without the proper solutions in place.

Intelligent onsite search, and data-driven merchandising and personalization technology from SDL helps retailers improve the product discovery process for online shoppers. SDL Fredhopper is designed to give e-Commerce marketers full control, so they can optimize and personalize catalogues and content, enabling a seamless digital shopping journey. The solution is offered as part of SDL’s Customer Experience Cloud.

Advertisement

SDL Fredhopper provides onsite search and navigation capabilities, including in-context search results, smart and predictive search, dynamic in-search recommendations and sophisticated language and multilingual support. Search capabilities are combined with a powerful merchandising and recommendation engine, as well personalization and predictive targeting tools to create highly relevant shopping experiences.

Using the solution, marketers can blend shopper data with product and business information to create high-performing merchandising campaigns. Products also can be ranked based on customer, business, and contextual data, which allows for more relevant cross-sell and upsell opportunities.

A variety of brands and retailers, including ASOS, NIKON, Otto, Toys ‘R’ Us, Urban Outfitters and Vente-Privée, are currently using the SDL Fredhopper solution.

Submit Your Solution

Let us feature your new products or services.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: