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SDL Fredhopper Helps Retailers Improve Online Merchandising Strategies

Today, e-Commerce offers marketers a rich set of data points to help them garner more context around customer browsing and buying behaviors. However, using those data points to target customers with relevant messages or product recommendations can be complex without the proper solutions in place.

Intelligent onsite search, and data-driven merchandising and personalization technology from SDL helps retailers improve the product discovery process for online shoppers. SDL Fredhopper is designed to give e-Commerce marketers full control, so they can optimize and personalize catalogues and content, enabling a seamless digital shopping journey. The solution is offered as part of SDL’s Customer Experience Cloud.

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SDL Fredhopper provides onsite search and navigation capabilities, including in-context search results, smart and predictive search, dynamic in-search recommendations and sophisticated language and multilingual support. Search capabilities are combined with a powerful merchandising and recommendation engine, as well personalization and predictive targeting tools to create highly relevant shopping experiences.

Using the solution, marketers can blend shopper data with product and business information to create high-performing merchandising campaigns. Products also can be ranked based on customer, business, and contextual data, which allows for more relevant cross-sell and upsell opportunities.

A variety of brands and retailers, including ASOS, NIKON, Otto, Toys ‘R’ Us, Urban Outfitters and Vente-Privée, are currently using the SDL Fredhopper solution.

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