SCOTTeVEST (SeV), a manufacturer and seller of garments designed to hold electronic devices, has released a Point of Purchase (PoP) display that uses personalized videos and biometric scanners to create a guided shopping experience in stores.
The PoP detects when a customer approaches the display and activates a video tailored to each store to greet the consumer. The display then uses biometric scanners to estimate the shopper’s correct vest size and guide the shopper through the SeV catalog. If the shopper has any questions, the PoP will open a live video chat with an SeV customer service representative to help guide the purchase.
Once a garment is selected, a QR code appears, which the consumer can scan to complete the purchase on their phone or through the kiosk via Apple Pay, PayPal and Android Wallet.
The SeV PoP includes features such as:
Product knowledge: Retail staff don’t have to understand the product, with SeV staff providing the info directly to the customer;
Theft protection: All products have an anti-theft tag attached;
Real-time promotion sync: All online promotions are automatically pushed to the PoP in each store, ensuring customers always get the lowest price available; and
Lifetime commissions: Retailers get commissions on all sales that originate in their store.