Retailers create in-store promotions to boost foot traffic, drive impulse purchases and generate loyalty among consumers.
Quri, a retail intelligence solution provider, has launched IMPACT, a platform designed to combine retail sales data with in-store conditions data. As a result, retail execution managers can determine the success of in-store promotions and identify strengths and potential weaknesses.
IMPACT performs granular, real-time analysis of in-store conditions data including location, merchandising efforts and inventory to calculate sales lift and ROI. After reviewing this data, managers can closely review and adjust individual promotions.
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Managers also can tap into IMPACT to analyze the entire history of their promotional performance by channel, vehicle and geography, allowing them to improve their brand’s long-term strategies.
