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Plastic Logic Unveils Freezable ESLs For Supermarkets

Plastic Logic, a designer and manufacturer of glass-free electrophoretic displays (EPDs), has launched a 11.5” x 0.5” EPD designed for rail-type electronic shelf label (ESL) applications.

The displays are designed to overcome many of the problems associated with traditional paper labels, which can easily be damaged and require time-consuming manual systems to manage updates. Additionally, ESLs often have difficulty operating and updating at sub-zero temperatures.

The displays are operational at -10°C temperatures without extra development work, with display performance good for update times under two seconds — making them a fit for retail environments where ultra-high-speed updates aren’t necessary.

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The EPD offers low power consumption, wide viewing angles and clear readability under any store lighting conditions. It features an organic screen display with up to 16 shade levels, with a color display option made available in Q1.

In addition to the standard 11.5” x 0.5” shelf-edge EPD option, Plastic Logic is also able to offer custom display sizes on request.

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