Plastic Logic Unveils Freezable ESLs For Supermarkets

Plastic Logic, a designer and manufacturer of glass-free electrophoretic displays (EPDs), has launched a 11.5” x 0.5” EPD designed for rail-type electronic shelf label (ESL) applications.

The displays are designed to overcome many of the problems associated with traditional paper labels, which can easily be damaged and require time-consuming manual systems to manage updates. Additionally, ESLs often have difficulty operating and updating at sub-zero temperatures.

The displays are operational at -10°C temperatures without extra development work, with display performance good for update times under two seconds — making them a fit for retail environments where ultra-high-speed updates aren’t necessary.


The EPD offers low power consumption, wide viewing angles and clear readability under any store lighting conditions. It features an organic screen display with up to 16 shade levels, with a color display option made available in Q1.

In addition to the standard 11.5” x 0.5” shelf-edge EPD option, Plastic Logic is also able to offer custom display sizes on request.

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