For some customers, carrying around a physical wallet can be cumbersome. To manage a vast assortment of credit, debit, gift and rewards cards, many shoppers have started using mobile wallets to lighten their load and accelerate the checkout process.
PassMarket, which was developed by iMobile3, is a cloud-based mobile wallet app that allows merchants to create and deliver digital passes to mobile wallets installed on smartphones. As a result, consumers can create digital versions of coupons, gift cards, loyalty cards and payment cards, eliminating the need for plastic- or paper-based methods.
With PassMarket, merchants can communicate with consumers via push notifications or geo-fenced offers and messages. All digital passes are updated when shoppers visit store locations, so they are always informed of coupon expiration dates and loyalty/gift card balances.
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The PassMarket app is compatible with all iOS and Android devices, and can be downloaded via the Google Play and the Apple App Store.
Peterbrooke Chocolatier is one retailer using PassMarket to engage loyal customers.
“We are all about creating unique consumer experiences that drive customer loyalty and return visits,” said Andy Stenson, VP of Marketing for Peterbrooke Chocolatier. “The fact that PassMarketallows us to engage with our customers within a mobile wallet experience on their Apple and Android equipped phones only enhances the unique relationship we cherish with our customers.”
