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Orchestro Improves On-Shelf Availability And In-Store Promotion Execution

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AS Orchestro ImageIssues related to on-shelf availability (OSA) can cost retailers and CPGs an exorbitant amount of money and hinder in-store inventory management processes. Improving OSA and promotion execution can save retailers and suppliers up to billions of dollars each year, resulting in improved margins and revenue.

Orchestro has released the latest version of its SaaS-based demand analytics platform, including ShelfSense, which enables CPG suppliers to proactively manage on-shelf availability through flexible, user-configurable exception rules.

Users can adjust the OSA algorithm to meet their needs for specific sets of products through store cluster weighting and other optimization settings. Exception-based alerts empower distributors, brokers and field personnel to take appropriate and timely in-store action to correct problems.

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The platform also includes the PromoSense feature, which provides cross-retailer promotion management, enabling CPGs to collaboratively build promotions and assign specific goals such as build and lift. Users can distribute exception alerts to managers or field personnel, which can help improve in-store execution and ensure store-level compliance with these specific goals. This level of granular execution enables both retailers and suppliers to align and collaborate more effectively during event-driven promotions.

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