One Door, a cloud-based visual merchandising software provider, has introduced Planogram Connector for its Merchandising Cloud application. The solution combines product and promotional visual merchandising with store information to provide every location with a unique and interactive merchandising plan.
As many as 82% of stores still receive planograms as static documents, either as PDFs or image files, and as a result store teams handle an average of 41,600 printed planogram pages per year, according to a survey conducted by One Door. With the new feature, visual merchandisers and retailer space planners can incorporate data from their planogramming applications into the mobile-optimized, interactive plans shared with stores using Merchandising Cloud.
The feature is designed to help retailers improve store engagement around visual merchandising standards, achieve higher levels of store compliance and increase sales.
“As retailers look to make changes to their displays more often, visual merchandisers, space planners, and promotions teams must communicate and collaborate more effectively with their store teams,” said Tom Erskine, CMO and SVP of Product at One Door in a statement. “Many major retailers tightly align their assortment and space planning processes at headquarters, but struggle with getting the right products and promotions displayed in stores.”