NEC Display Solutions, a digital signage solution provider, has launched the NEC Analytics Learning Platform (ALP) Pro, which offers automated content creation and recommendations for targeted customers using AI-based analytics. The tool enables retailers to customize display content based on factors including age, gender, events and weather.
The software automatically sets and recommends rules to target ads based on non-identifying demographic data. The platform can analyze retailers’ merchandise photos and videos, and provide message viewer rates and message efficiency rates so retailers can better analyze the impact of their ad campaigns.
The complete NEC ALP Pro platform consists of hardware, software, cloud services, managed services and big data analytics. The system uses in-store cameras and sensors, and is designed with full API integration into other digital signage content management systems. The integration allows it to deliver and trigger content on different media player platforms.
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Technology integrated into ALP Pro includes:
- Data Call for weather and location-based data;
- Sophatar for PoS integration; and
- Oculus360 for AI-powered insights.
