Digital signage software provider Navori Labs has launched Aquaji — AI-driven marketing analytics software designed to improve the customer experience in physical environments and enhance digital out-of-home (DOOH) advertising. Aquaji counts unique visitors and gathers demographic data, length of stay, wait time and attention span KPIs, over segmented time slots spanning from hours to months, to help businesses understand consumer habits and profiles.
The solution aims to create new opportunities for growth and profitability through stronger visitor engagement and support a more thorough business intelligence ecosystem. Aquaji leverages computer vision software to analyze and assess visitor metrics, behavioral patterns and marketing activities in ways that can help businesses better manage their physical spaces.
Aquaji identifies and recognizes each shopper while still protecting visitor anonymity, using face and body detection and coding instead of facial recognition to create a unique key for each individual. This provides comparable data to measure performance in physical spaces, such as strategizing product placement decisions, measuring advertising campaign appeal and allocating human resources assets.
Additionally, Aquaji can be smoothly integrated with Navori QL digital signage software. Retailers can use the solutions together to target the right content for audiences, using QL’s context-aware digital signage automation to make adjustments based on programmed scenarios and live camera feeds.
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