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MotionPoint Releases Localization Platform For Global Retailers

The MotionPoint Globalization Platform is designed to enable retailers to manage web site translation and localization as they enter new markets online.

Instead of replacing a web site’s technical infrastructure, MotionPoint technology can complement and extend a web site’s core capabilities by:

  • Leveraging the brand’s primary market web site to optimize the site experience for customers in other markets;

  • Automatically detecting when changes occur on the primary market site;

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  • Scaling to support translations for an entire enterprise, delivering translated content for use in local digital marketing, offline documents, in-store signage, mobile apps and more.

     

The MotionPoint Globalization Platform can be deployed in the cloud or on premise, and it is designed to work with various CMS, PIM, and e-Commerce platforms.

In addition to the platform, MotionPoint’s suite of expert services provide retailers with best practices to drive maximum web site visibility, traffic, conversion and revenues.

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