The MotionPoint Globalization Platform is designed to enable retailers to manage web site translation and localization as they enter new markets online.
Instead of replacing a web site’s technical infrastructure, MotionPoint technology can complement and extend a web site’s core capabilities by:
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Leveraging the brand’s primary market web site to optimize the site experience for customers in other markets;
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Automatically detecting when changes occur on the primary market site;
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Scaling to support translations for an entire enterprise, delivering translated content for use in local digital marketing, offline documents, in-store signage, mobile apps and more.
The MotionPoint Globalization Platform can be deployed in the cloud or on premise, and it is designed to work with various CMS, PIM, and e-Commerce platforms.
In addition to the platform, MotionPoint’s suite of expert services provide retailers with best practices to drive maximum web site visibility, traffic, conversion and revenues.