Integrating customer touch points to provide an optimal customer experience remains a major challenge for retailers.
MICROS Systems, an IT solution provider specializing in hospitality and retail industries, has introduced the MICROS Commerce Platform (MCP) to help address this challenge, and ensure customers encounter a brand in a seamless and consistent way across all touch points.
MCP is a cloud-based platform that specifically is designed to help merchants drive valuable revenue through data-driven web, tablet and mobile experiences. Retailers and restaurants that use MCP have access to a single management module where they can control and manage cross-channel marketing campaigns. All ad campaigns, images and content can be uploaded, managed and distributed from a central location. Campaigns and content also can be pre-scheduled.
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Consumers also benefit from the MCP platform, as they are able to order items anywhere and on any device with Internet access. MCP integrates with online payment platforms such as PayPal and Google Wallet, and is designed to integrate with select third-party platforms.
Another key benefit of MCP is the ability for retailers to personalize content based on user activity. Specific transaction history and behavioral data can be leveraged to tailor messages and content in real time, helping retailers create a more valuable and relevant customer experience.
