Manthan, an AI and analytics solution provider, has upgraded its Customer360 platform with an engine to provide retailers with a single view of their customers. This helps them predict shopper needs with greater precision to grow sales, reduce churn and boost engagement.
The new recommendation engine can help shoppers discover new products and propose next-best purchases based on factors beyond what other people bought. The upgrade is aimed at improving operations in three areas:
Grow sales: Customer360 can drive new product or category adoption, reduce category voids and up-sell by recommending premium products to targeted segments;
Control churn: The engine identifies customers who are likely to disengage or are missing their re-buy periods, then automatically generate targeted product and offer recommendations to re-engage them; and
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Boost engagement: The software offers personalized recommendations across channels in a consistent manner and also can sequence and suggest the top channels for each individual customer.
The insights also can be used for tasks outside CRM, including making decisions around new launches, assessing category potential and strategies and operations planning. Customer360 uses a hybrid approach to recommendations to accommodate this wide breadth of use cases.
