Retailers are challenged to effectively deliver relevant content to shoppers across all touch points. By implementing a reliable platform to understand the context of consumer activities and purchasing decisions, merchants can begin to deliver relevant and compelling offers,.
To help retailers achieve these goals, Manthan Systems, a retail business intelligence and analytics solutions provider, recently introduced ARC TargetOne. The solution was created to improve retailers’ ability to personalize the customer experience and execute targeted offers and promotions in real time.
A cloud-based platform, ARC TargetOne is designed to provide retailers with real-time access to customer behaviors, in order to better understand campaign and communication effectiveness. The platform monitors customer interactions at in-store POS systems, as well as e-Commerce transactions, email click-through rates and social media activity. All data is collected and integrated into a single platform.
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Promotions can be tailored based on consumers’ demographics and psychographics, past browsing and buying behaviors and predicted purchase intent. Using this data, retailers can improve the effectiveness of offers and messages and in turn, improve consumer loyalty.
Marketers also can use the ARC TargetOne platform to drive cross-sell and up-sell opportunities, and view reports that help measure the effectiveness and frequency of each interaction. The offering is an extension of the Manthan ARC Customer Analytics portfolio, which includes ARC Customer360 and ARC Loyalty247.
