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Manthan Bolsters Marketing Solution With AI And Mobile Features

Manthan Bolsters Marketing Solution With AI And Mobile Features

Manthan, an AI and analytics solution provider, has released an upgrade to its TargetOne cross-channel campaign management and personalization solution. The improvements include AI and mobile app marketing capabilities that power real-time, contextual customer interactions.

The new AI features help TargetOne deliver contextual intelligence for both scheduled campaigns and customer event-based marketing. This can help retailers sense customer intent, recommend actions and continuously improve targeting. Other TargetOne capabilities include:

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  • Helping design distinct journeys for predictive customer segments;
  • Creating and responding to complex cross-channel customer events and customer inactivity; and
  • Testing and experimenting different responses, timings and channel combinations within a journey.

The upgraded platform also includes tools aimed at improving mobile app marketing by minimizing app attrition, boosting open rates and growing active app users. These features help retailers:

  • Engage customers with personalized push notifications, home screen notifications, in-app personalization, interstitial ads and coupon wallets;
  • Identify in-store and near-store customers and target them with custom messages and recommendations; and
  • Automatically match device ID to offline customer identity for a single view of the customer.
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