Magento Business Intelligence, a cloud-based data management and visualization platform, has added new features to help retailers harness their data. The software consolidates information from their database, Magento extensions and third-party tools to deliver insights on questions about retention rates, returns and other relevant topics.
The updated BI software will add three new visualization types, including scatter plots, scatter plots with a trend line and bubble charts. Bubble charts in particular will let retailers add third and fourth dimensions to their visual reports, letting them handle tasks like correlating the number of customers from specific sources grouped by region, how many orders they are placing and how much revenue they have driven.
Additionally, the Enhance Email Summary feature lets users easily schedule and send visualizations, tables or standalone KPIs to people in their organization from within the platform. A dedicated Email Summary Status page also displays information about the various Email Summary distributions, including:
- How often they’re being sent out;
- Who’s on the receiving end of the various reports; and
- What data points are included.