Advertisement

Listrak Unveils Content Personalization Tool

Listrak has launched Content Personalization — the newest addition to its growing Personalization Suite — which is designed to enable digital marketers to automatically deliver relevant and impactful content directly to the inbox with minimal time and team resources.

Targeted to retailers, publishers and content-rich sites with active email programs, Content Personalization allows users to share targeted and personalized content — such as articles, blog posts, videos, recipes, tutorials or offers — based on each subscriber’s individual preferences and online behaviors.

With Content Personalization, users can:

Advertisement

  • Discover content and the best images, title and description to inject into an email — without the need for manual tagging;

  • Automate the discovery of new content, and remove content from the program directly from the Listrak digital marketing platform;

  • Personalize content based on an individual’s activities and the activities of other consumers who exhibit similar behaviors;

  • Avoid showing previously recommended content;

  • Keep their brand top-of-mind outside the active consideration of the buying cycle; and

  • Stay present and connect with subscribers on a 1:1 level.

Currently, Content Recommendations include an image, title and short body text description that can be designed in various layouts for email. Future applications are slated to include web site integration.

Submit Your Solution

Let us feature your new products or services.

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: